The Absurdly Effective Marketing Method No One Is Using

Marketing is about results. This should surprise no one. But let’s take a step back and look at how we actually get those results.

A business owner pours their heart and soul into building a company. They provide a solid product or service people genuinely appreciate. They dabble in marketing, maybe even run a few Facebook ads, only to realize—after accounting for ad spend, agency fees, and their own time—that they’re barely breaking even.

Normal. Their skill is in their business, not in marketing.

So, they do what any rational entrepreneur would do: hire a marketing agency. Thousands of dollars later, they get a sleek, interactive website where the mouse on your screen is followed by an actual mouse.

Fancy.

Maybe they get a logo refresh. Maybe some brand identity exercises. And for a brief, shining moment, it feels like progress. But when all is said and done? They’re left with a very professional-looking digital pamphlet nobody is reading. And the sales? Still nowhere to be found.

This is where many business owners give up. They assume marketing is just a money pit, that growth is out of reach, and they resign themselves to maintaining a business that never scales beyond where it is today.

But what if there was a different way? A counterintuitive way? A way to hire a smaller team, spend less money, and get better results?

The Underrated Weapon: Copywriters Who Actually Do Market Research

Enter: copywriters. But not just any copywriters. The kind that treat marketing like science, not art.

Here’s the secret that makes all this unlikely efficiency possible: market research.

Because here’s a question every marketer must answer at some point: What is marketing actually about?

My answer? Results and profit.

But then, where do results and profit actually come from? The features of the product? Nope. The aesthetics of the website? Try again. The effectiveness of a marketing campaign is fully dependent on the people purchasing the product.

So, if sales are fully dependent on the buyers, why do most marketing projects ignore their input? Why do marketing teams spend hours tweaking color palettes when they could be talking to the very people they’re trying to sell to?

The Missing Piece: Market Research That Actually Talks to the Customer

Most businesses don’t test their marketing before they start throwing money into ad spend. But what if, before launching a campaign, they simply asked their target audience:

• Would this ad work on you?

  
  

• Does this headline grab your attention?

  
  

• Does this offer make you want to buy?

Simple. Cost-effective. Yet barely anyone does it.

The best copywriters don’t just write words. They talk to real customers, run surveys, dig through customer reviews, and identify exactly what makes people buy.

And here’s the kicker: when you actually listen to your audience, they tell you exactly what they need to hear to be convinced. No guesswork. Just straight-up, high-converting messaging that works because it’s built on reality, not assumptions.

To become good at designing ads that make people say "This speaks to me", you must first get good at speaking to them.

The Takeaway: Copy First, Everything Else Later

Before you spend thousands on ads, before you hire an agency to redesign your website, and before you build a funnel so complex it requires an engineering degree to navigate—test your messaging.

The difference between an ad that flops and one that brings in six figures? Market research.

The difference between a sales page that converts and one that collects dust? Market research.

The difference between marketing that works and marketing that doesn’t? You get the idea.

So, if you want to stop burning cash on marketing that doesn’t move the needle, I’ve got a simple proposition for you:

Click the link below, and I’ll personally analyze your marketing strategy—for free. We’ll figure out exactly what’s missing, what’s working, and how to actually connect with your customers on a level that drives real, measurable growth.

Let’s get you results. Click here to get your free marketing analysis.